 Not a chance.
The magic happens inside the store. Unfortunately, the most obvious opportunities are sometimes overlooked. Retailers have more data than ever before, and AI can help predict trends. The key for the retailer, regardless if they have one store, or ten is to understand the data and act on it. The author advises even bad data is better than no data. Anyone can learn to discern the hidden messages inside the mountains of content. It might surprise you to learn that retail stores have higher conversion rates, (customers who make a purchase) than online retailers. Being inside a store is an experience, the consumer wants to buy. When scrolling online the customer is completing a task. Even Jeff Bezos, CEO of Amazon, the giant of all giants admits that store traffic will always be important. Watching shoppers walk out the door without a purchase is a missed opportunity. Savvy retailers treat store foot traffic as if it were a marketing campaign. The good news is capturing the sale inside the store is a lot more cost effective and a better use of time than creating, implementing, and managing a promotion. Opportunities to learn come from the most unlikely places, including loss prevention systems. Tiny tweaks and reviewing content with a fresh perspective can inspire new ways of thinking to capture more purchases. Don’t take it from me, author, Mark Ryski summarizes each chapter with key takeaways and then adds his own practitioners advice. Now is the time for creativity.
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AuthorAlicia Dale is a strategic thinking Creative that understands the power of words to influence, change and build new infrastructures. This Blog is to capture ideas that have no where else to go at this very moment. Who knows how they will be developed? Or where they will go? For now they are sparkles of light easily stored where I can search and find them when they call my name again. |
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